If you own rich digital content and you want to monetize the content. The content can be a video or text, any digital form. Google Adsense platform monetizes with your digital asset and gives you a share out of it. Google Adsense monetizes from displaying digital ads on your content. Mostly these ads are managed by the Google Ads platform. So they work hand-in-hand.

                                (Image Courtesy: http://tenor.com/users/tricktickler)

Advertisers spend their money on displaying their advertisements on all Google platforms. As far I knew, Google bares ads on regular google searches, Newsfeed on android phones, Youtube, content creator's websites, and mobile applications developed by an external party. Youtube, content creator's websites, and mobile application platforms are content and value-dependent. These platforms are driven by authors, publishers, and software developers for showcasing their art. So Google requires a separate entity for managing and evaluating these contents. So they developed the Google Adsense program in the year 2003.

Let's dive down deeply to understand their transformation from Google Ads to Adsense.

Blog sites:

I am using the Small SEO Tools site(100% Free SEO Tools - SmallSEOTools.com) for this example. This site is used for checking Plagiarism, and it is for free.

Smallseotools holds six ads units of Adsense on its main page (Ad banners are technically called ad units). The creator (100% Free SEO Tools - SmallSEOTools.com) charges Adsense for the number of clicks and impressions received over the ad units. At the backend, these ads are generated by Display Ads advertisers of Google Ads. Adsense weighs the value of the content and distributes the highly paid ads to it. Adsense only allows Ads that are relevant to the publisher's content. So there is a high possibility of engaging the visitor on the site. Technically, this will end up with a high click rate on the ad units. It is a win-win situation for the Adsense program and content creator. The creator will receive 68% of the profit from the advertiser through the Google Adsense program.


Admob is again a separate entity of Google which governs ads on mobile applications. Admob behaves the same as its sister Adsense platform. The tariffs might differ from Adsense.

( Bunny free VPN android mobile application displaying Ads from Admob)

Youtube:

These days we find many YouTubers earning hefty income from Adsense. Any youtube channel of 4,000 hours of watch time with 1,000 subscribers and a clean record of youtube policies can be eligible for monetization.

The higher the YouTubers generate vlog views after monetizing the channel, the higher chance of receiving ads on the vlogs. Again the revenue from the advertisers is distributed to its creators.

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