If you are a beginner and you are searching for a job as a Google Ads Specialist, you will need a Google ads certificate and some digital marketing Exposure. So the recruiting company can find you out of the crowd to get you hired. It is a genuine way to start your carrier.
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But to be honest. In real-time, the Google ads certification program is only its commercials. It is just a basic framework to find a certified next-door advertiser. Though, Google took its efforts to update its certification program. The new qualifiers say that the program is interactive and informative.
There are some instances in the program which prove my claim. Google insists advertisers use broad match keywords. But in real-time, if you are going to use Broad match keywords. You will attract a lot of unnecessary clicks, and your budget may run out quickly. Experienced Google ads specialists will never use broad match keywords in their regular campaigns.
Some exceptions:
Broad match keywords could be utilized in some special cases, testing campaigns, and I use them extensively in all my Call-only ads campaigns.
(Google failed to express its other keywords types like Phrase match and Exact match)
The above question is one of its examples that Google ads certification program or Google ads platform refuses to uncover all its features. Similarly, the Google ads platform is associated with its fallacies. Yes, I mean it. Only a few experienced Google ads Specialists have converted these fallacies to tricks. This will remains as their signature for promoting their service to clients. I see this as art. Every advertiser will have their way of prospecting and showing results. As a beginner, it is important to have sufficient experience working with an ad agency. So you become a complete Google Ads Specialist.
My priority aspects for a beginner Google ads specialist are.
Google Ads policies are crucial. Surprisingly some of these policies are not explained clearly. The majority of times, there is no human intervention (Google employee) for policy checking the ad account. Bots are deployed for background checks, and Bots have the authority on your google ad accounts. If the bot finds your account has violated any of its policies. Your account is at risk.
If you require any suggestions for your Google Ads account, you are always welcome to send me a Telegram.
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