The above video depicts RSA as an advanced version of an Expanded Text ad powered by AI. As of today 5/Sep/21, Expanded Text Ads are slowly getting discontinued by Google.


Responsive Text Ads(RSA) can be broadly explained as an AI-powered Dynamic keyword Insertion(DKI) Technique. As we are living in a data-driven world, Google Ads gathers additional information about our text ads anywhere up to 15 headlines and 4 descriptions. So Google's AI can frequently shuffle and choose the best Ad copy, as per the user's search behavior. But writing the selling point might be a difficult task for Google's AI. If you are thinking like me, we still have options to command Google only display pinned text as heading and description.